Despite the fact the majority of players hate fake ads (there's even a petition on ), this approach to advertising is surprisingly rewarding for some publishers. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Mobile Advertising Analysis of New Casual games in U.S.Playrix produced over 25k fake ads in a year - gonna be more?įake ads have been a real struggle for many mobile game players.Short Video App: How to Deploy Operation & Advertising Strategies on A Global Basis?.The above-related advertising creatives are sourced from App Growing Global, which are only used for research and analysis.Do Exaggerated and False Advertisements Really Work?”, log in App Growing Global now to get more mobile advertising information. The above is “ Overall Revenue of Gardenscapes Has Exceeded 3 Billion Dollars.

With the foundation laid by multiple aspects such as gameplay design and game operation, coupled with the originality of the advertising materials, this game finally become an iconic product. Users who have been misled into the game can quickly find a new attraction, and the sense of loss is quickly filled, and then a conversion is formed. The exquisite decoration design, precise level balance, and fascinating storytelling greatly enrich the gameplay and make the game possess longer life cycle. “Gardenscapes” is one of the first works that combine Match-3 gameplay with narrative elements. 03 Playable Advertisements in Further Operationįor misleading advertisements that rely on novel gameplay to attract users, video-type materials can vividly and comprehensively display interesting gameplay, which is a good material form.Īccording to data from App Growing Global, video materials of various sizes of “Gardenscapes” accounted for more than 70% in the ads on Google Play in the past three months.

With the support of the product development end, the addition of Minigames can better attracts users, offsets part of the sense of loss of “the wrong product” after users open the game, and cleverly avoids part of the regulatory risk. This kind of mechanism is relatively rare. It will let users who are attracted by the advertisements believe that they can actually play the game in the advertisements after downloading it, even though in fact Minigames only occupies a small part of the game.

Playrix will extract the gameplay from the popular ad materials, add it to the product as Minigames and display it on the app store. The first picture in Google play is the Minigame

False advertising mobile app homescapes